ASSESSING RADIO AND TELEVISION CAMPAIGN AGAINST CULTISM AND IT IMPACT IN NIGERIA

ABSTRACT: The focus of this study centers on a review of radio and television campaign against cultism and it impact in Nigeria. Specifically, this study examined the role(s) the mass media can play in the fight against cultism. It also looked at the factors that motivate students into joining secret cults. The study was anchored on the Broad Theory of Learning propounded by Edwin Southerland (1983-1950). The survey research was used. Three Hundred and Sixty-seven (367) copies of the questionnaire were distributed to five (5) selected secondary schools in Abakaliki Urban. Data was analyzed using mean and standard deviation presented in frequencies and tables. The findings of the study revealed that the mass media with their report and campaign can stern the tide of cultism in secondary schools. Also, it was discovered that most parents are less concerned about the activities of their children in schools based on these it was recommended that proper orientation and awareness programme must be conducted frequently by the media such programmes must bother on the negative impact of cultism. Parents should desist from luring their children into cults. They should pay attention to their children and know their friends and activities at all times.